Panel Discussion on Digital Sustainability
Scott will join fellow panelists, Chris Thornhill, and James Gill to discuss how digital sustainability benefits both businesses and the planet.
In this 1-hour session, you’ll discover how to:
- Understand why it matters
- Learn practical steps to get involved
- Get inspired by successful brand examples
- Plus, ask your questions
This is a paid event put on by the wonderful Conscious Marketing Movement. Get your tickets below.
Commenting ahead of the session Scott said :
“Looking at both sides of the digital sustainability coin; digital technologies have a tremendous power to enable new business models, to reach populations, to create efficiencies at scale, and lower carbon emissions when compared to other activities. “
In the very near future scrutiny of our environmental impact will intensify. We’ll see legislation and ethics combine to shine spotlights on unethical, environmentally damaging practices – think about how the Modern Slavery Act is implemented.
Those who deliver sustainable technology solutions and mindfully aware and transparent about their impact on people, nature and the planet will flourish. Those who aren’t, will find it a lot harder.
To use the “carrot and stick” analogy; the carrot is the huge potential and opportunity for digital technologies to do the right things. Whereas the stick is regulation and rapidly changing buyer ethics.”
